Industry-specific AI solutions to drive member engagement
Transforming Associations with AI-Driven Intelligence
Many Associations face a common challenge: keeping their members and sponsors engaged.
We spoke to countless associations to find out why, and this is what we found:
What data?
Many associations weren’t sure what kind of information they should be collecting about their members and sponsors.
Many struggle to differentiate between surface-level metrics and those that offer deep, actionable insights into member and sponsor behaviour and preferences.
What about it?
Understanding how to analyse the data effectively was the second roadblock for many associations.
Those collecting member data manually found themselves unable to identify patterns or correlations easily.
What now?
Those with a firm grasp of their data analysis process often don't have the resources to outline and take the necessary steps to improve the situation.
Without a clear action plan, these associations may miss opportunities to enhance engagement and therefore retention.
The Senis AI platform doesn’t just tell you about your members’ needs — it anticipates them.
We understand what it takes to analyse members' behaviour effectively and keep them engaged.
Our platform makes talking to member and sponsor data as easy as talking to a colleague.
It’s like having a consultant always on hand to tell you everything you need to know about your data.
1. Data Assess
Step-by-step thorough collection of the most valuable data points, to understand your association's industry and audience.
2. Data Analysis
Our platform is powered by generative AI to analyse data points of all types including natural language. We don’t just track the data, we translate it.
3. AI Insights
We’ll calculate the engagement scores of each member, find correlations between the score and the markers, and spot trends based on their member’s segments.
4. AI Initiatives
We’ll then generate action plans specific to your resources and industry to drive member engagement across the board and at an individual member level.
AI-Powered Insights
AI-Powered Initiatives
Which communication channels yield the highest open rates and engagement scores?
Which 3 demographics are the most and least engaged?
What are the seasonal patterns for engagement levels?
How does event participation correlate with website logins and email open rates?
What is the engagement score trend over the past 3 years across all members?
How can we tailor our upcoming events to better serve our most engaged members?
What mentorship or networking program can we offer for unengaged member segments?
How does the frequency and nature of engagement impact member retention rates?
What impact does member location have on engagement with in-person activities?
What are the characteristics of members with the highest engagement scores?
What is the average feedback sentiment of the latest event that was run?
What is the probability of renewal for a member with an engagement score of 50?
What communication strategies can we develop for disengaged members?
Based on seasonal trends, how can we best calendarise our event planning and activities?
Book Your Free Data Strategy Session
This is a conversation, not a sales pitch.
Our goal with this session is for you to understand the next steps you need to take to begin using data to its full potential, whether you're a good fit to work with us or not.
We will discuss your association, challenges, and goals and then map out an action plan together.
Please provide as much detail as possible so we can make the most of our time together.