Marco gets excited when people suddenly realise there’s an easier way to work — the kind of shift that frees them to focus on what truly matters: making their members feel seen, supported and understood.

With an engineering background from Imperial College and experience building digital tools in regulated industries, he’s drawn to solving real, everyday problems. What brought him into the association world wasn’t the tech — it was the people. Small teams, big unique missions, and too much time lost to scattered systems.

Senis AI grew from a simple belief: when staff have clarity, everything gets better — member experience, team morale and the part of the job that actually lights them up: the human part of their mission.

Hugh brings a wealth of experience from the tech industry, having built two publicly listed companies and worked with global leaders such as Visa, BHP, and Sumitomo. His career spans major digital transformation projects and the delivery of scalable technology solutions across complex, data-driven sectors.

As co-founder of Senis AI, he helps membership associations unlock value from their data through advanced analytics and practical AI solutions. With deep expertise in emerging technologies—spanning AI, blockchain, and supply-chain systems—Hugh brings strategic insight and a proven ability to drive operational efficiencies. A confident public speaker, he supports organisations looking to modernise, innovate, and enhance decision-making through intelligent use of data.

Jack brings a thoughtful, fresh, relationship-first approach to helping associations understand and apply Senis in a way that actively contributes towards their unique missions. Before joining Senis AI, he led engagement work across fast-moving proptech environments, including overseeing a comprehensive market trial for a new product. This work sharpened his ability to translate real-world client needs into practical strategy.

Jack focuses on making AI adoption feel clear, constructive, and genuinely collaborative for every organisation he works with.

He also maintains a lifelong commitment to asking ‘Why don’t we simplify this?’ at least once per meeting.”

Jon brings nearly two decades of experience in engineering complex software solutions, from sophisticated trading systems for Barclays and Caplin to advancing MIT's open learning platform.

His technical mastery and strategic insight drives the development of innovative, AI-driven solutions tailored for associations.

Guy is an experienced technology leader and entrepreneur who has founded, scaled, and advised multiple high-growth tech companies. As co-founder and CEO of BTL Group, he grew the business to a $250M market cap and launched Interbit, an enterprise technology platform. He went on to found Minehub Technologies and served as Chairman of Neptune Dash, guiding its public listing.

He has also led ventures in esports and AI, including Pepper Esports and TGS Esports, driving innovation and operational growth. With deep expertise in emerging technologies and fundraising, Guy brings strategic insight to organisations looking to modernise and scale in today’s digital economy.